Tyrone Willis is the founder and Owner of UneeklyNsane. The idea of UneeklyNsane was created to be always being different, unique and not looking like anyone else. 

The name UneeklyNsane is a reference to Tyrone’s life, being unique but Crazy at the same time. Tyrone’s mother died 1 week after his birth and his father was murdered when he was 5 years old. So, he was raised by his grandparents. Growing up with your grandparents is Uneek experience since they are older and a lot of things you can do with your parents, can’t do with your grandparents. Tyrone’s grandfather was a longshoreman, he wore a lot of button-up shirts. Occasionally, the button would fall off the shirt and Tyrone would watch his grandmother sew the buttons back on and sew parts of the shirts to repair holes, etc. This is where the concept of UneeklyNsane Button logos developed. 

At a young age, he used to read a lot of comic books and create his own characters as a way of expressing his creativity as he would add Uneek twist to the villains and to heroes. 

“I’ve always been more into sports and streetwear like t-shirts, hats, hoodies, and clothing with characters on it. I was a Sneakerhead in Jr high and high school and believed that your shoes had to match your outfit. I was really into fashion and dressing which carried over to my adult life.”– Tyrone Willis

LEARN MORE ABOUT TYRONE

tyrone willis

 Tyrone was in a rap group called Fly Street Gang. At that time, they were doing a lot of shows and appearances. He was wearing other brands but he decided why not promote himself in multiple ways instead of just the music. So he created his first t-shirt and UneeklyNsane was born. 


“I’ve never wanted to dress or look like anyone else so I created my own brand of clothing using my own unique designs and interpretations of things I liked in my childhood.”

Empowering the community with knowledge, advice, and confidence is his mantra. He is committed to the pursuit of excellence and achieves this by collectively operating under a pledge of integrity, trust, respect, compassion, quality, teamwork, accountability, and clear communication. He strives to create an uplifting and positive experience as fashion should always be fun! He shares his experience as: 

“The art of winning the fashion goals is less complex then you think and is easy to conquer if you are in it to win it.”

Tyrone has the ability to create environments that inspire creativity, create new fashion trends, and assist his customers to live their best life through the latest fashion. His lifestyle and fashion accessories solutions are custom and tailored to the customers, these solutions celebrate uniqueness and promote a practical and attainable quality of life. He helps clients find a meaningful and enduring path to realize their fashion goals and become the best version of themselves.  

“To me, fashion is my language and it speaks for itself. Think about how powerful using that theory is, enabling me to speak to everyone through my clothing without uttering a single word.”  

– Tyrone Willis

Tyrone is a powerful, creative and, passionate man who believes that any goal can be achieved with hard work, dedication, and discipline. He is known for helping people feel good and look good as well as for his innovative approach which provides valuable insight, motivation, and direction to his customers. He values diversity in all its forms and believes it’s the path to greatness. Developing his own unique clothing online store ‘UneeklyNsane’ is his passion, dedication is his commitment and determination is the key to his success.

 “It came to me in a dream as I got more into it. I started recreating my childhood drawings. Adding a twist and also using things that remind me of my childhood i.e. the button and stitches.”