Tyrone Willis is the founder and Owner of UneeklyNsane. The idea of UneeklyNsane was created to be always being different, unique and not looking like anyone else. 

The name UneeklyNsane is a reference to Tyrone’s life, being unique but Crazy at the same time. Tyrone’s mother died 1 week after his birth and his father was murdered when he was 5 years old. So, he was raised by his grandparents. Growing up with your grandparents is Uneek experience since they are older and a lot of things you can do with your parents, can’t do with your grandparents. Tyrone’s grandfather was a longshoreman, he wore a lot of button-up shirts. Occasionally, the button would fall off the shirt and Tyrone would watch his grandmother sew the buttons back on and sew parts of the shirts to repair holes, etc. This is where the concept of UneeklyNsane Button logos developed. 

At a young age, he used to read a lot of comic books and create his own characters as a way of expressing his creativity as he would add Uneek twist to the villains and to heroes. 

“I’ve always been more into sports and streetwear like t-shirts, hats, hoodies, and clothing with characters on it. I was a Sneakerhead in Jr high and high school and believed that your shoes had to match your outfit. I was really into fashion and dressing which carried over to my adult life.”– Tyrone Willis